• BGN
  • EUR

Shopping Cart

0 items

About us


START TRADING LTD is operating over 15 years with starter batteries from JCI, ZAP, INCI AKU, ISKRA.


On a Market with 300.000 starter batteries and 3 local producers we develop our sales up to 60.000 batteries per year.


  • In 2008 START TRADING LTD enter the Market with stand-by VRLA AGM batteries from Sunlight and Enersys. In the beginning of 2013 we have own brand and we start import from Universal Power our KRAFT VRLA.


  • From 2009 START TRADING LTD started offering traction batteries from ISKRA, Sunlight and Enersys. - ISKRA and Enersys are with own factories in the country and Sunlight’s facilities are in 60 km from the border.


  • In 2011 START TRADING LTD managed to take the Master distribution agreement with TROJAN Battery company, USA.


  • During 2013 START TRADING LTD make negotiations with HOPPECKE Batterien for managed to take the distribution agreement for Bulgaria.


Bulgarian Market for traction batteries is around 20.000 cells. For our first 6 months with HOPPECKE we have realize 1.500 cells.

Chargers presented in our portfolio are from: - S.P.E. ELETTRONICA – for traction blocks, cells and batteries; - GYS, France – automotive and semi professional applications.

START TRADING LTD is represented in each main city in the country with about 30 service shops. There are available trained specialists for sales and maintain of full range of batteries.





  • 27 Feb 2018
  • 08 Oct 2015
  • 13 Mar 2015